Dream job will be fulfilled; 1 million jobs to be created in this sector by 2023

Due to automation, robotics and artificial intelligence worldwide, jobs in many sectors are ending rapidly. At the same time, there are some areas where there is a lot of employment.

One of these areas is digital marketing. According to the latest information, digital marketing in India will bring about 1 million jobs by the year 2023. It is estimated that by 2026 the e-commerce business in India will be around 14000 billion rupees. This can be gauged by how bright are the employment opportunities in digital marketing.

Digital Marketing refers to the promotion of various products through a digital medium such as the internet, mobile phones, and game consoles. Digital marketing involves promotion through a digital medium, attracting consumers and providing services. Digital marketing is a major component of Internet marketing. These are based on promotion through e-mail, social media websites, online communities, seminars, blogs, graphic banners, floating, and pop-up advertisements. It also includes targeted advertising articles, discussions, links comments.

The cost of digital marketing is increasing year by year. Last year, the US $ 14 billion was spent on Internet advertising. Merchants are beginning to understand how beneficial digital marketing is for them.

Digital marketing, like traditional marketing, also aims to incite and compel the target group to buy your product or service. However, these two have almost the same similarities. Digitized marketing is very different from traditional marketing to design making a strategy to process, technique and the mediums involved. In this, 'online presence' is recorded to find out the image among the people.

The activities and choice of Internet users are analyzed, according to which the web users are converted into consumers by creating and implementing marketing strategies. This includes building credibility and forcing more and more people to visit the website, from creating excitement about the product or service to forcing people to talk about it.

It is worth noting that digital marketing is useful for companies expecting production release promotions, marketable brand image, public relations or consumer service. It has great impact due to its flexibility, convenience, and economical rate. Its new, attractive and creative features help companies reach current consumers and find new markets. It is no surprise that companies may suffer business losses if they do not adopt this unique technology.

To make a career in the field of digital marketing, you need a degree in Marketing, IT, Mass Communication, Advertising or Sales. If you want to touch the heights in this field then you must have a good knowledge of all the dimensions of digital marketing, so you will have to try another hand in the expert field and learn other skills. On the other hand, professional certification in digital marketing gives digital marketing the right information about the overall process. Many institutes are offering digital marketing courses.

To become a successful career in the field of digital marketing, you have to constantly increase your skills and knowledge in terms of technology, marketing, and digital media. Apart from creativity, you also need good technical skills.

In terms of technical skills, you should have good knowledge of web design, social media and web-related software, analytical skills, research skills, leadership skills, and communication skills are also required. If you are looking to enter this field then you should be ready to sit at the computer for hours. You need to spend time studying user traffic and behavior, analyzing appropriate statistics and experimenting with different marketing strategies. The rapid pace at which the importance of digital marketing is increasing in business suggests a wide career opportunity in this field.